Hub Archive Behance Typo/Graphic Posters elya@lilya.is
“н а д о д у м а т ь”. Untranslatable wordplay.
In Russian, надо думать (need to think) can be sliced in different ways with prepositions and prefixes, and eventually collapses into nonsense:
надо думать—nado dumat [ˈnadə ˈdumətʲ]—need to think
надо думать → на додумать → на доду мать
need to think → ≈ to finish thinking → na dodu mother (meaningless).
The visual pun lies in how the letters break apart and change the meaning.
Typeface: Fugue Mono by RP Digital Type Foundry