The poster “4TO” plays with a semantically empty Russian phrase drawn from everyday conversation:
Что-то про то, что кто-то что-то—
Chto-to pro to, chto kto-to chto-to
[ˈʂto.tə prɐ ˈto ʂto ˈkto.tə ˈʂto.tə]—
Something about the fact that someone something.
I Still Know What You Did Last Summer, Danny Cannon.
The poster explores the structure of the phrase, transforming it into a symmetrical ornament through its nearly mirror-like arrangement of letters and words.
Typeface: Druk Condensed by Commercial Type
see the original phrase